Established in 1981, Inscape a prominent private higher education institution in South Africa, has been pioneering an innovative educational approach known as the 48 Hour Brief. This initiative is designed to provide students with a unique opportunity to bridge the gap between academic theory and real-world industry demands. The key aspects and objectives of the project are to shed light on educational significance and the benefits it offers to both students and industry partners.
Inscape is thrilled to announce an exciting partnership with Byte Orbit, a leading technology solutions provider, to embark on a collaborative journey that promises to inspire innovation and creative excellence. Byte Orbit is a solutions-driven powerhouse of innovation, technology, strategy and design who partner with clients on product design, software development, product launch strategies, as well as customer experience management and support, with a speciality in the fintech industry. In-house solutions extend from fintech into fields such as machine learning and unmanned aerial vehicles.
For the 48 Hour Brief, students face a formidable challenge – to respond to and satisfy Byte Orbit’s brief within a mere 48-hour timeframe. This demanding deadline compels students to think critically, make decisions swiftly, and deliver creative solutions under pressure. Such an environment closely mirrors the fast-paced nature of many industries, equipping students with skills that are highly prized by employers.
This partnership with Byte Orbit is designed to address real-world design problems. These challenges are intentionally “bite-sized” to align with the tight time constraints. Students are encouraged to innovate and develop novel concepts, campaigns, or ideas that align to Byte Orbit’s criteria. This often involves reimagining brand identities, processes, or marketing strategies to stay attuned to changing consumer interests. As a result, students not only gain hands-on experience but also contribute fresh perspectives to the industry.
Inscape believes that innovation is born when diverse minds come together, and this partnership embodies that belief, says Business Development Manager at Inscape Miguel de Figueiredo. Byte Orbit’s industry experts will share their invaluable insights and mentorship with the students and will be involved in hands-on, real-world problems that reflect the challenges faced by industries today. This immersive experience will not only provide them with a unique learning opportunity but also empower them to make a meaningful impact in the industry. The industry live brief set by Byte Orbit for the participants promises to intrigue and excite. It challenges them to explore new horizons and come up with innovative solutions that can disrupt the tech landscape positively.
At its core, the 48 Hour Brief project is a testament to Inscape’s commitment to providing students with a holistic and practical education. It offers a bridge between the world of academia and the professional world, equipping students with skills that go beyond textbooks. This approach aligns with the broader goals of Inscape, ensuring that graduates are well-prepared for the competitive job market.
This project represents a bold step toward redefining the traditional boundaries of education. By immersing students in real-world challenges, fostering interdisciplinary collaboration, and engaging with industry clients, this initiative enhances student learning and prepares them for successful careers. It also provides industry partners with fresh perspectives and innovative solutions. In an ever-evolving educational landscape, the 48-Hour Brief stands as a beacon of innovation and practicality, serving as a model for institutions seeking to empower their students for the challenges of the future. The partnership between Inscape and Byte Orbit embodies the principles of experiential learning, offering a unique bridge between academic theory and real-world industry demands. Inscape is looking forward to this year’s partnership with our Ideation 2nd years and the ideation industry leaders Byte Orbit.
If your company would like to collaborate with the Inscape 48-Hour Project and revolutionise your approach to design challenges.
Contact our Business Development Manager Miguel de Figueiredo and witness the transformative impact that our students can have on your projects.
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