BA Digital Marketing and Communication

BA Digital Marketing and Communication

Course Code
SAQA 111310
Course Type
Bachelors
Faculty
Business and Innovation
Accreditation
BA
Study options

3 Year Contact Learning

Starting February 2025

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Course overview

Are you interested in promoting brands to connect with different audiences? Do you enjoy social media, content creation and copywriting?

Kickstart a journey in online marketing with a Bachelor of Arts in Digital Marketing and Communication. Learn to exploit creative design thinking skills, digital technologies such as artificial intelligence, Meta apps and Google Ads. Learn to build strategic Search Engine Optimisation for web and app as well as deploying dynamic digital content to drive consumer behaviour.

Learn how to use digital technology to apply marketing and communication theories and approaches in both local and global contexts. Design thinking is increasingly used in the business world to provide innovative, sustainable, ethical, and socially responsible solutions. Our students are prepared with multiple skills such as creative thinking, facilitation and innovative design processes that are sought after in modern companies and organisations.

Real industry client briefs, job shadowing and experiential learning opportunities ensure that students are well prepared as design practitioners to make their mark in the digital marketing world.

 

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Objectives

  • Provide students with a well-rounded understanding of Marketing and Communication and its application in a digital world.
  • Equip students with an understanding of the key concepts, facts, principles, rules, knowledge, theories, methodologies, and research processes needed for decision-making in conceptualising, designing, and executing integrated Marketing and Communication strategies in unfamiliar and variable contexts.
  • Equip students with the competencies needed to identify, analyse, and propose digital solutions for Marketing and Communication needs, opportunities and problems in creative, effective and technologically appropriate and ethical ways.
  • Provide students with an in-depth understanding of sustainable design and the circular economy and the ability to apply these concepts to marketing strategies in both local and global contexts.
  • Equip students to communicate innovative solutions using verbal, written and visual communications on multiple digital platforms.
  • Provide students with the decision-making, knowledge, and skills to use well-formed arguments and appropriate academic, professional, or occupational discourse to justify their digital marketing and communication solutions.
  • Prepare students for postgraduate studies in related fields.

  

Course details

  • 3 years full time
  • NQF level 7
  • 8 x 1h 45 min sessions per week
  • 2.5 hours on more additional independent study per session
  • 40 hours of Job shadowing to be completed in the 2nd year
  • Innovative assessment portfolio of evidence submitted in the 3rd year

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3 Year Contact Learning Application - Starting February 2025

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Entry Requirements

South Africa

Students with a National Senior Certificate (NSC) stipulating entrance to a bachelor’s degree, with English and Mathematics as subjects may gain access to the BA in Digital Marketing and Communication. Students must have 50% or above for English, and 40% or above for Mathematics or 60% or above for Mathematical Literacy.

Special Admissions

We offer mature age exemption for Degrees, Diplomas and Higher Certificates programmes as per USAf requirements.

Applications from students who wish to gain access through RPL will be considered. The RPL process is described in the Inscape Admissions Policy and Inscape RPL Application form.

International Students

For admissions to bachelor’s degree: Higher Education South Africa (USAf) complete or conditional exemption certificate. A study permit in the name of Inscape Education Group is valid for the duration of the chosen course.

FEES

TABLE HEADING

Fees Cost
Tuition R88 000
Study Pack R15 500
Pre-verification R900*

*Pre-Verification Fee is non-refundable.

Visit the Fees and Funding section or download the fees booklet below. 

Download Fees Booklet

What’s Included in your fee?

  • Tuition 
  • Preliminary Stationery & Equipment 
  • Software 
  • Textbooks 

Career Opportunities

Graduates will be able to tackle marketing and communication tasks, company and brand strategies, as well as the implementation of technology, communication, trend and social media aspects needed for a business to expand its exposure. Digital Marketing & Communication graduates combine research and concepts, taking up the role of strategists and marketing experts in established design studios, corporate environments or as freelance consultants for industry.

Graduates are ready to plan and execute marketing, communication, advertising, and brand strategies, making use of the latest technology and media to enhance business reach and impact.

Apply your knowledge and shape the industry in the following careers:

  • Digital marketing specialist
  • Multichannel marketing manager
  • Copywriter
  • Digital creative director
  • SEO specialist
  • Social media specialist
  • Marketing manager
  • Campaign manager

TAKE YOUR
NEXT STEP

Ensuring that every active participant is challenge-ready, work-ready, life-ready and society-ready.

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Please select a study option

3 Year Contact Learning

Starting February 2025

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